Our colorists here at Roffi have had extensive training from Beth herself and her team of experts to bring you the most up to date color and techniques to make your color the very best. Our colorists do this using Beth’s color line, Beth Minardi Signature Shades, to create rich natural looking color. This color line uses state of the art haircolor technology which allows for maximum conditioning and internal damage repair while being colored. The color contains two proven ultra nourishing botanical extracts that add protein and lipids to your hair that can restore your hairs natural moisture balance.

Using this color line allows our colorist to give you hair superior color, nourishment, and noticeable shine.